Peugeot takes offensive position

French car company Peugeot takes offensive position to strengthen its commercial presence in sectors with great potential, namely, corporate clients and used cars, announced by the Group.

To achieve these objectives, Peugeot determine areas of their business according to opportunities for development, particularly in markets outside Europe: Latin America, China, Russia, Asia-Pacific.

Peugeot’s Director General Jean-Marc Gal, who took office on 18 June 2009, announced the new organization of the mark in connection with the triple objective of the Group: global development, products and services and greater efficiency.

Marketing and communication are combined in a new directorate responsible for management of image placement, launched, advertising and communication of the brand Peugeot.

Managers who are directly subordinate to the Director of Brand Peugeot are: Berzhran Christophe (France), Olivier Dardar (Germany), Xavier Peugeot takes marketing and communications, Marcel de Rickert - Corporate clients, Olivier Kilishini - Trade with Wah. 
 
Nicolas Verta, Deputy General Director of Brand Peugeot, will direct operations in Spain, Italy, UK, other markets in Europe, Russia, Iran, Turkey, Latin America, markets in the Middle East, Maghreb, Africa, Asia-Pacific and the development of network.

Verta 41-year-old graduated from School of Electrical Engineering (Ecole Superieure d’Electricite), and INSEAD. Enter into PSA Peugeot Citro?n in March 2009. He was appointed Director of International Trade Peugeot in May. He has held various positions in automotive companies, last worked for BMW Group. Of 18 June 2009 is the Deputy General Director of the brand Peugeot.
Christoph Berzhran, 46 years old, graduated from the Higher School of Political Sciences (Sciences Po) and the Higher School of Commerce (HEC), held various positions at Peugeot France between 1988 and 2001. He was Director of Peugeot Portugal (2001-2003) Peugeot and Italy (2003-2007). In February 2008 he became director of Peugeot France.

Olivier Dardar, 50, graduated from the Higher School of Economic Science and Commerce (ESSEC), works for the brand since 1983. From 1983 to 2001 held various positions in the Department of Commerce France. Director of France’s own network between 2001 and 2004, then headed the Directorate of Organization and Development Network (2004 to 2005). He is director of the zone (Benelux, Austria, Switzerland and Portugal), and since 2006 has been Director of Peugeot Germany.   
 
Xavier Peugeot, 45 years, Masters Degree in Management at the Sorbonne and DESS in International Relations in Paris Dauphine. Works in PSA since 1994. Perform different functions in the Department of Commerce Peugeot, and in 2005 became Director of Peugeot Netherlands. Since 2007 responsible for the low range of Peugeot.

Marcel de Rickert, 47 years old, graduated from the Higher School of Heads of Enterprises (ESDE Paris) and MBA University of Hartford. He has various marketing and sales functions in the automobile companies, he was Sales Manager corporate clients in Mercedes. Work for the brand since July as director of corporate customers.
Kilishini Olivier, 39, engineer of Aeronautics (ISAE Toulouse), enter into Peugeot in 1994. From 1994 to 2002 held various positions in the Department of Commerce France. From June 2008 to July 2009 responsible for direct sales and sales of used cars, Peugeot in France. He was appointed marketing manager for used cars.